Product Design Lead · Fintech / Healthtech / Enterprise SaaS
I lead design teams that turn complex products into measurable business outcomes.
10+ years designing and scaling products across Southeast Asia — from digital wallets and Sharia banking to telemedicine platforms serving millions. I've founded 3 design systems, led teams of designers, and made AI-powered design workflows an organizational standard.
+80%
KYC verification success — Virgo
+300%
Paid-feature adoption — Alodokter
30M
MAU platform scaled — Alodokter
3
Design systems founded 0→1
Best of 2022
Google Play Award — Virgo
Selected Work
Design that moves business numbers.
Three case studies where I led strategy, research, and execution — with the outcomes to show for it.
What Teams Say
Leadership, in other people’s words.
“Jordan leads junior designers yet still delivers 'senior quality' design. He has the ability to upgrade people's skills and find their strengths to help their career progression. To cut it short, Jordan is simply a true leader everybody loves to work with.”
Muhammad Faisal
VP Product at Aladin Bank
“I highly recommend Jordan. He's a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.”
Dea Clarissa Safitri
Head of Design, Flip
“I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.”
Mohammad Army Budi Santosa
Co-Founder Tigo & Lead Product Design, Sarah AI
“Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.”
Daffa Alberta Votary
Senior UX/UI Designer, Innovatech Designs
Design Notes
Follow ↗Fresh thinking on @journeyou.design
Open for select freelance projects
Let's build something that moves the numbers.
Looking for a design leader who combines product strategy, research rigor, and sharp execution? I'm ready to help your product and your team succeed.