Product Design Lead · Fintech / Healthtech / Enterprise SaaS
I lead product design that moves business numbers.
Product designer and design leader based in Jakarta, with 10+ years of UX work across Southeast Asian fintech and healthtech: digital wallets, Sharia banking, and telemedicine platforms serving millions. I've founded three design systems and made AI a normal part of how my teams work.
+80%
KYC verification success · Virgo
+300%
Paid-feature adoption · Alodokter
−40%
Design iteration time · with AI
3
Design systems founded · from zero
Winner
Google Play Best of 2022 · Virgo
Selected Work
Case studies in product design.
Three fintech and healthtech projects where I led research, strategy, and execution. The results sit right on the cards.
What Teams Say
Design leadership, in other people's words.
“Jordan leads junior designers yet still delivers 'senior quality' design. He has the ability to upgrade people's skills and find their strengths to help their career progression. To cut it short, Jordan is simply a true leader everybody loves to work with.”
Muhammad Faisal
VP Product at Aladin Bank
“I highly recommend Jordan. He's a talented designer with strong attention to detail and deep UX thinking. He adapts quickly to new teams and cultures, and brings a rare balance of creative skill and leadership. Jordan would be a great asset to any team.”
Dea Clarissa Safitri
Head of Design, Flip
“I've had the pleasure of working alongside Jordan. He brings openness and strong critical thinking, while also supporting collaboration with teams and stakeholders. His passion and creativity consistently go beyond expectations.”
Mohammad Army Budi Santosa
Co-Founder Tigo & Lead Product Design, Sarah AI
“Jordan is a great leader and designer. He supports his team, gives clear feedback, and helps people grow with confidence. He makes design easy to understand and always creates a positive, open environment. Any team would be lucky to work with him.”
Daffa Alberta Votary
Senior UX/UI Designer, Innovatech Designs
“Jordan is an exceptional Lead UI/UX Designer who truly understands how to manage individuals effectively. He knows how to bring out the best in each team member while keeping the team aligned toward impactful design outcomes”
Reza Luthfi Aulia
Creative Lead, Salt
Design Notes
Follow Product design notes on @journeyou.design
Open for select freelance projects
Let's build something that moves the numbers.
Need a product design lead for your team, or senior hands for a freelance project? Let me know what you're building and where it's stuck.